About us

Born in Amsterdam, Halloway Reed lives where the city meets the night. We craft shoes and eyewear for people who move through both worlds, from cobblestone mornings to neon-lit evenings, never breaking stride.

How It Began

It started with a late walk along the canals. One of us wore beautiful shoes that hurt by midnight; the other had sunglasses that kept sliding off. Everywhere we looked, the same trade-off: style on one side, comfort on the other, never both.

That night, somewhere between complaining and dreaming, the two of us decided we'd rather build the answer than keep looking for it. Halloway Reed carries both our names because it started as a shared stubbornness: neither of us would settle, and neither of us would let the other settle either. So we built Halloway Reed for all of those versions of you at once.

We started small, obsessing over a single pair of boots and one frame until they felt right on the foot and on the face. We tested them on long days and longer nights, on commutes and on coastlines, refusing to ship anything we wouldn't wear ourselves. That stubbornness became our standard, and it shapes every piece we make today.

Designed to Keep Up

Our shoes combine cushioned support with balanced weight, so they carry you from a morning meeting to a midnight terrace without complaint. We choose materials that soften with wear rather than fall apart, and we shape every sole to keep you steady on cobblestones, marble, and everything in between.

From blue light frames for screen-heavy days to sunglasses made for open skies, our lenses guard your eyes while the frames keep you looking effortless. We engineer them to filter what your eyes don't need and let in what they do, all in a fit that stays put whether you're leaning over a laptop or looking out at the sea.

City to coast, desk to dance floor, our pieces are designed for men and women alike and made to move with your life. We obsess over proportion and versatility so a single pair works across the moments that matter, giving you less to think about and more to enjoy.

Why It Matters

You no longer have to choose between feeling good and looking good. Walk farther, see clearer, and step into any room knowing your shoes and your eyewear are working as hard as you are.

With love from Amsterdam,

The Founders of Halloway Reed